pezzz.es contacted iWALL in Shop to develop an augmented reality platform to evolve their mall display advertising business to their customers’ mobile device screens.
The needs were analyzed and the application was designed integrating an augmented reality technology from AURASMA. This platform would include marketing campaigns of the company’s customers.
The users of the application would access these campaigns by scanning products and displays. A promotional campaign was carried out for Ferrero.
The project was stopped as a result of the fact that a large percentage of the existing mobile devices at that time were not prepared for the technology required for the use of augmented reality.